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Web-based tailored STD/HIV risk communication: Studies on the effectiveness of theory-based automated risk communication methods and health risk messages

Projectomschrijving

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Samenvatting van de aanvraag

Risk communication is an essential component of health education since the acknowledgement of personal susceptibility to health risks is a first step towards risk reduction. Scientific literature, however, hardly provides insights in the effects of specific risk communication methods on risk decision-making. The use of risk scenario information (i.e. information about the process that underlies the occurrence of a risky event), and individualized risk communication (i.e. direct behavioral feedback) both seem to be promising risk communication methods to affect risk decision-making. One of the major barriers of sexual risk reduction is that many do not acknowledge that they are personal susceptible to hiv/std infection, and recent data suggest a huge increase in STD prevalence and a huge decrease in condom use. This project will test 1) the potential of risk scenario information and direct behavioral feedback to change risk perception and risk reduction regarding HIV/STD, 2) the possibilities to design interactive web-based risk communication interventions to enhance the widespread implementation of individualized std/hiv-risk communication. The project further aims to provide additional insight in the effects of risk communication methods on the determinants of risk perceptions and risk reduction decision-making. Studies will be focussed on young heterosexually active adults.

Onderwerpen

Kenmerken

Projectnummer:
40050010
Looptijd: 100%
Looptijd: 100 %
2003
2008
Onderdeel van programma:
Projectleider en penvoerder:
Verantwoordelijke organisatie:
Maastricht Universitair Medisch Centrum+